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Esquire Wisdom

Hearst Tries On Voice Assistant Tech With Esquire Wisdom

Last week, Esquire, Hearst’s men’s lifestyle brand, announced the launch of “Esquire Wisdom,” a conversational app on Amazon Alexa. The app, also available on Google Assistant, offers users on-demand “tips” and guidelines from the Esquire team, spanning lifestyle topics such as food, fashion, and relationships. Sheel Shah, executive director, growth & innovation at Hearst…

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Goop: Not for Everybody, or Even Most People, But a Good Magazine Nevertheless

Alright, so maybe I’m not the best person to be reviewing Goop. I understand that. I don’t have any healing crystals, or make use of essential oils, or do hot yoga… or any kind of yoga. However, it’s a magazine, and one that’s debuting with no shortage of hype, and…

Time

Time's New Editor Looks to Continue Momentum

It was an interesting week in New York's mass-consumer magazine world. Four high-profile editors all called it quits in the span of less than a week—Vanity Fair's Graydon Carter, Elle's Robbie Myers, Glamour's Cindi Leive and, of course, Time's Nancy Gibbs. The timing of all four caused a lot of…

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Shelter Titles Step Out of the Home

When Domino Media Group CEO Nathan Coyle was talking to Domino about its open CEO position last year, he wanted to ensure he could produce growth if he joined. He flipped through Domino magazine for inspiration, noticing people on nearly every page. Despite Domino’s reputation as a shelter title, talking…

Harvard Business Review

The Big Idea Behind Harvard Business Review’s Record Growth

2017 has been a year of continued transformation in the mass-market magazine space, and 95-year-old, mission-driven publications whose readerships boast many of the world’s most influential figures are no exception. With both readers and advertisers exhibiting a growing appetite for digital media products, Harvard Business Review began the year by adjusting its print magazine — which remains the…

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Redesigned Popular Science Sees Print and Digital Readership Surge

Popular Science’s latest redesign appears to be paying off, sparking a surge in the brand’s traffic, newsstands sales and an overall audience growth of 31.5 percent year over year. The magazine’s success falls under the fourth issue headed by newly appointed editor-in-chief Joe Brown (pictured), who started his position about a year…

Parents

A New Editor and Vision Guides the New Parents

Liz Vaccariello joined Meredith late last year to oversee the editorial operations of its Parents Network. Since joining, she has made incremental changes to the brands she oversees, which include Parenting, Family Fun, Fit Pregnancy and Baby and Parents Latina. However, this past week, Vaccariello’s vision for the future of…

paid media

How Politics Changed the Conversation About Paid Media

Among the many “facts”—alternative and otherwise—surrounding the presidency of Donald J. Trump, one is undeniable: He has been very good for mass consumer media despite his claims that the media is an “enemy of the people.” The New Yorker’s recent blockbuster interview with then incoming (now out the door) White…

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Are Distrust and Business Models Changing Journalism?

It’s a tough time to be a journalist or editor in magazine media—not that it was ever easy. But with waves of layoffs occurring seemingly daily, and the consolidation of brands, and a business model under siege, it seems more difficult than ever. Add to the fact that the press…

Pioneer Woman featured

The Pioneer Woman Is Consumerism at Its Finest

Last week we spoke with Christine Guilfoyle, SVP and Group Publisher of Meredith's Women's Group, about the value print offers celebrities as a marketing channel. The impetus of that conversation was the success of HGTV stars Chip and Joanna Gaines' print magazine, The Magnolia Journal, which has increased its rate…