Category > Digital
branded content

Facebook, Transparency and Branded Content

As trust among advertisers, agencies, publishers and platforms come under increasing pressure, a range of transparency initiatives are likely to have unexpected consequences across the digital advertising ecosystem. And Facebook will remain at the center of the scrutiny. Apart from very public travails over “fake news,” the company is struggling…

September fashion featured

September Fashion is In Season—In August

The great “video pivot” in digital media—as much touted as it is mocked for being cliché—gets encouragement from an audience expansion in August of 46.8% year-over-year. Indeed, video is the only overall area of raw audience expansion among digital channels, as we see desktop reach contract by 10.2% YoY in…

MPA featured

Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

The fast-paced nature of the digital media cycle (and subsequent marginalization of simple fact checking and copy editing) has raised legitimate questions about outlets placing expediency and traffic surges above taking the time to get things right—yesterday’s wave of premature reports about the death of singer Tom Petty was only the latest example. This phenomenon, coupled with…

Meredith Brandfront

Meredith Pitches More Video at 2nd BrandFront

Meredith announced this week that it's turning up the heat on its video strategy for 2018, and unveiled the company’s theme for next year, “The Year of Doing,” at its second annual BrandFront event. The event featured a multitude of celebrity guest presenters, and attracted over 250 advertisers and marketers.…

Coors Light VR featured

Time Inc., Coors Light Team up on a College Football VR Initiative

Time Inc. has signed on with Coors Light to bring virtual reality to college football fans. Those fans who are 21 and older will get access to some of the sport's most legendary athletic programs—starting with the University of Texas and the University of Southern California. Experiences are available via…

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Time Unpacks the Social Strategy Behind New FIRSTS Project

Time recently rolled out FIRSTS, an impressive multimedia project highlighting 46 women who've broken barriers across various fields. The project includes an interactive site, short films, candid interviews, portraits, a social media campaign and, later this month, a hardcover book, featuring female athletes, scientists, lawmakers, entertainers and entrepreneurs who have…

Apple featured

Apple and You: A Publisher’s Cheat Sheet

Regardless of Apple’s dulling sheen in recent years, its evolution of iOS and smartphones remains relevant to all media companies. But don’t let the headlines coming from the widely viewed rollout this week ($1,000 iPhone X—Yikes!) distract you from the developments most material to publishers. Augmented reality? No Kidding. Apple…

Facebook Watch

Behind Hearst's Facebook Watch Programming Strategy

Hearst Magazines Digital Media's new series 'Wiki What?' premiered its first episode last week initially on the Facebook Watch platform. Hosted by comedian Josh Gondelman, a writer on HBO’s "Last Week Tonight with John Oliver," the weekly, five-episode show features an array of celebrity guests and, similar to the company's other…

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How Some Publishers are Beating the New Digital Lulls

For magazine media generally, the Magazine Media 360º Brand Audience Report for July shows continued contraction in desktop traffic (-14.4% versus the same period last year) that is now being joined by flattening or contraction in mobile web activity (-2.2%). It’s still hard to tell how real the mobile stasis…

The Economist featured

At 174, The Economist is Playing a Longer Social Game than You

The Economist’s Deputy Community Manager, Adam Smith, knows well enough that the 15-year-old Snapchatter reading the magazine’s latest Discover article on the prison system is not about to pull out a credit card and subscribe for $152/yr digital access. “But if we get into their media diet now, then they…