Category > Research
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Time Spent: What the KPIs Are Telling Us

The bad news for print is familiar by now. The amount of time U.S. adults spend with ink and dead-tree media has shrunk to 24 minutes a day, according to the latest data from eMarketer. But analog media is generally about to be eclipsed by digital channels in dominating our…

Martha

Revisiting The Social Pros: Martha and Cosmo

For our August analysis of social media activity among magazine brands we check in with some of the brands that pioneered ambitious social programs. Remember when Martha Stewart was the queen of Twitter before it became a thing? When she pioneered exclusive longer-form video programming? Well the brand continues to…

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August Marks Another Month of Tepid Confidence in Ad Business

The trend line is only becoming more clear. With a strong indication that confidence lies in digital, with several executives noting that they are "100% confident" in their digital businesses, overall confidence in the industry remains lukewarm at best. One CEO summed it up nicely saying, "my confidence level hasn’t…

September issues weight

The Tale of The Tape: The Literal Weight of the September Issues

Once again this year we decided to weigh the September issues. Without access to ad page data, book size becomes an increasingly more important indicator than in years past. And this year, the indicator is not good. September was always the one time when these publications truly believed big is…

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Advertising Confidence Declines in June

In min’s second iteration of our Magazine Media Advertising Confidence Index, we find that advertising confidence has declined as we start the month of July from the same period last month. Our respondents combined for an average confidence rating of 6.5 on a scale of one to 10, down from…

CIquote

Publishers Confident in Industry Health and Digital

We are pleased to introduce our new Confidence Index, a recurring feature intended to map over time how executives from across the industry are feeling about their businesses. This proprietary data will show the ups and downs, and peaks and troughs that all executive managers feel about their prospects. In…

Orange headphones

Will People Pay for Ad-Free Podcasting?

The Scripps-owned podcast aggregation app Stitcher introduced a soft rollout of a $4.99/mo. premium service last year. It includes ad-free access to hot shows like Mark Maron’s "WTF" and "Comedy Bang Bang," as well as access to complete archives of certain shows, bonus episodes and original programming available only to…

Men's Journal May 2017 Cover

Golf, Gym, Guys and Rides Drive Male Engagement In April

Women’s service magazine brands have mastered, and often led, social media sophistication, but men are social/mobile too. In this month’s look at social activity among magazine brands, we highlight the male-skewing titles. And we find that social media success is increasingly relying on a real-time vibe. The fast rise of…

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As Mobile Saturation Nears, Video Explosion Persists

We may be entering a new mature stage in internet audience growth and development. At least, that's what's suggested by March’s Magazine Media 360º Brand Audience Report. The bottom line for the year-over-year stats is that they show continued contraction of desktop web averaged for all the brands within the…

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How Magazine Media is Squeezing Revenue From Social

The large shadow of the digital duopoly seems to darken everyone else’s prospects of profiting during the digital ad boom. But tales of Facebook's and YouTube’s notoriously stingy approach to revenue sharing with publishers don’t tell the whole story. Many major media brands are finding creative ways to monetize social…