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A Look at the Benefits of the MPA's New Promotional Campaign

“Magazine Media. Better. Believe it,” an industry-wide advertising campaign, spearheaded by MPA rolls out this month in both print and digital. Meredith Corp.—one of 30 companies participating in the campaign—has 16 brands that will run ads, which are slated to be produced through March 2018. The central theme of the…

branded content

Facebook, Transparency and Branded Content

As trust among advertisers, agencies, publishers and platforms come under increasing pressure, a range of transparency initiatives are likely to have unexpected consequences across the digital advertising ecosystem. And Facebook will remain at the center of the scrutiny. Apart from very public travails over “fake news,” the company is struggling…

Advertising Week featured

Trust Is Still The Secret Word at Advertising Week

Advertisers and their agencies love gadgets, so it is not surprising that there has been a lot of talk about AI in marketing tech, conversational marketing, audio interfaces, et. al at the 2017 meeting of the ad tribes at Advertising Week in New York this week. In fact, Unilever CMO…

FTC featured

FTC Turns Up the Heat on the Social-Influencer Economy

Earlier this month the Federal Trade Commission sent a flaming shot across the bow of the new social-marketing economy when it settled charges with two social influencers on allegations they failed to make proper disclosures of the financial connections in their endorsements. The so-called “CSGO Lotto” case involved two gaming…

Wrights Media featured

Take The Money And Run

So I have good news and bad news. The world of media has been turned inside out by the internet. By now everyone knows that fact represents both the good and bad news. On the negative side, the online world facilitates “sharing” and digital thievery while conditioning audiences to expect…

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It's Take Two for Take Magazine

Everybody loves a comeback story. Unfortunately, in magazine media these days, those are few and far between. But for Take magazine, its second chance is still in the making and it’s a story that should give hope to magazine publishers of any size. If you haven’t heard of Take, that’s probably…

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How Woman’s World Maintains Its Top Spot at Newsstands

In a time where print, ad sales and revenue numbers are dwindling, Woman’s World has secured its place in the women’s service category as one of the few print titles not only surviving—but thriving. The 36-year old magazine, owned by Bauer Media Group, is the #1 selling magazine at U.S.…

September issues cover

How Fashion Brands are Extending Their September Issues

The September issue is still a big deal. Whether it’s the promise of the new fall season or a plunge back into a busy lifestyle after a slow summer, September issues tend to gain a lot of traction from audiences, which means that top brands are thinking beyond the pages…

brand marketers

The Experience Economy Changes How Brand Marketers Think

Spending a week with over 70 brand marketers is a refreshing reminder that the basic needs of most advertisers remain pretty simple and unsurprising. They want more direct access to your audiences. But the complexity comes in the execution. People-based marketing represents the confluence of multiple forces. First, digital data…

Time Inc.

Time Inc. Teases More Cost-Cutting Amid Revenue Stumble

Time Inc. president and CEO Rich Battista described plans for an aggressive cost-cutting initiative Tuesday morning after reporting revenue declines on both the print and digital sides of the business in Q2 2017. Company revenue fell 10% year-over-year to $694 million over the three months ended June 30. Circulation returns dropped…